From open days, functions and the odd State or Royal visit, the founder of DJ Services Cornwall, Allan Cross, is no stranger to planning and delivering events where attention to detail is critical.
Allan retired from the army after completing a career serving in both The Royal Corps of Transport and The Royal Logistics Corps. As a hands-on person, Allan’s flair in problem solving, co-ordination of a team and delivering results and vast experience of functions, events and hospitality throughout his career and he finally retired as a Late Entry Major. “Improvise, adapt and overcome” was as true in the Services as it is in the Corporate Hospitality Environment.
Allan utilised all these skills and expereince to good use and moved into Events Management as a career and established NWF Events in 2006. NWF Events initially masterminded and delivered the first ever National Windsurfing Festival, in conjunction with Fat Face as a sponsor. Four years later, Allan remodelled the festival to encompass SUP (Stand Up Paddleboarding), Kayaking and Kitesurfing as well as Windsurfing, giving rise to what is now The National Watersports Festival (NWF).
Now in its 11th year, the NWF has gone from strength to strength. The NWF is now the 2nd largest mass participation, multi-disciplinary watersports festival in Europe. Although it has grown massively, Allan is still very much hands-on and remains responsible for all aspects of event management, including marketing, sponsorship, health and safety, social media and obviously, the music!
In addition to the NWF, Allan also delivered the National Watersports Championships as part of the Clacton Sea & Beach Festival 2016 which attracted 50k footfall over the weekend..
Having driven over 25,000 miles around the country delivering these type of major events last year, however, Allan has finally decided that it is time to start working closer to home on a new venture.
“My true passion and pleasure come from music. Both myself and my wife Linda have vast experience within the hospitality and customer service industries. It made perfect sense to put our joint experience to good use and that is how DJ Services Cornwall was born; to utilise all my many years of event management and deliver a really special and personal experience to our customers.”